About Me

I'm Hayley Mundeva, and I love the challenge of telling a story in a way that actually sticks — the kind of line that makes you pause to reread it, or a video where the music swells just right and you feel something before you even process it.

Whether producing videos or podcasts with the right sound design, building brand strategies from scratch, writing op-eds for executives, or designing pitch decks that move like stories, I keep coming back to the same question: how do we make this work feel more clear, relatable, and relevant?

This question has shaped my approach through a decade in global health and development, where I've worked with executives, entrepreneurs, and local teams across East Africa, Southeast Asia, and North America. I'm drawn to that sweet spot where narrative, visuals, and emotional psychology come together to tell something persuasive and true — where strategy meets substance and institutional voice find its authentic, human side.

Based in Rwanda, I help organizations gain clarity on who to market to and when, how to improve their brand image, and ways to build trust with their target audiences. This has led to private businesses and nonprofits land new partnerships, gain critical funding, and scale their impact.

Ready to make your story stick? Send me a quick message or reach out on LinkedIn — I'd love to hear what you're working on!

Values-Driven Approach

Client-Centred

An exploratory call is first set up to understand your needs and avoid assumptions. Here, we'll discuss your key priorities and overall aspirations.

Transparent

Following the exploratory call, we’ll become aligned on goals, deliverables and timelines. Throughout the project, open communication is always prioritized.

Research-Based

I work to ensure strategy, brand design and relevant marketing materials are always current and evidence-based through thorough industry research.

Results-Oriented

By taking the steps outlined above, we'll work to ensure that project results are delivered to you on time and to a high standard.

CV & Experience

Select Experience

  • Mundeva Communications, Principal Consultant. 2020 — Present.

  • Founder/Chief Executive & Communications Officer, ThriveHire, Feb 2017 – Dec 2021. Merged with CanWaCH.

  • Regional Facilitator/Trainer, United Nations Association in Canada, Sep 2017 – Nov 2019.

  • Project Officer & Facilitator, Canadian Coalition of Global Health Research, July 2015 – Sept 2019.

  • Global Health Research Coordinator, St. Michael's Hospital (Knowledge Translation department), Oct 2016 – Oct 2018.

  • Stakeholder Engagement Consultant, St. Michael's Hospital, July – Oct 2016.

  • Board of Director (Communications & Fundraising), African Women’s Health Services Society, Dec 2015 – Oct 2016.

  • Communications Officer, Shanti Uganda Society, Feb – Aug 2015.

  • Analyst, AMREF Tanzania, May – July 2015.

Education

Degrees

  • Simon Fraser University, Master of Public Health (Global Health concentration), Sept — June 2016. Rhodes Scholarship candidate.

  • University of British Columbia, Bachelor of Science (Honours) in Global Resource Systems (major in Global Health & Nutrition). Sept 2010 — June 2014. George Kennedy Medal for graduating Head of the Class.

Certificates

  • Harvard University, Graduate Certificate in ‘Media & Medicine: How to Tell Stories that Make a Difference', Feb — June 2021.

  • Udemy, Certificate in ‘Marketing Psychology - The Art of Ethical Persuasion’, March 2023.

  • Advocacy Accelerator, Certificate in ‘Digital Advocacy Training’, June 2022.

Clients

  • Devex, Communications Lead, Office of the President, Sept 2024 — present.

  • Devex, Communications Consultant, July — Aug 2024.

  • Kuasa Women’s Collective, Communications and Business Development Consultant, May 2024 - present.

  • Conquest Communications, Communications Consultant, Mar 2024 — present.

  • T&Z Escapes, Communications Director, July 2023 — Mar 2024.

  • AlphaMundi Foundation, Communications Lead, Oct 2022 — July 2023.

  • 17 Triggers, Communications Consultant, Mar 2022 — April 2023.

  • Plan International Canada, Communications Consultant, Sept — Nov 2022.

  • Paper Crown Rwanda/Katie Carlson Consulting, Communications Consultant, Mar 2022.

  • Girl Effect Rwanda, Communications Consultant, Dec 2021 — May 2022

  • Girl Effect Rwanda, Communications & Fundraising Consultant, Dec 2020 — July 2021.

Select Awards

  • Canada’s 10 Most Eminent Women Leaders in Healthcare, InsightsCare Magazine, Mar 2021.

  • Canadian Women Leaders in Global Health Award, Canadian Association for Global Health, Oct 2020.

  • Hepburn Valedictorian Award, NEXT Canada, Aug 2019.

  • National Innovation Award for Social Entrepreneurship, United Nations Association in Canada, March 2018.

  • James Rossiter Master of Public Health Award, Canadian Institutes of Health Research, Sep 2015.

  • Judy Graves Graduate Award, Simon Fraser University, Sep 2015.

  • Graduate Fellowship, Simon Fraser University, Sep 2016 & Sep 2015.

  • Rhodes Scholarship candidate, Simon Fraser University, Sep 2015.

  • George Kennedy Medal for graduating Head of the Class, University of British Columbia, May 2014.

  • National Student-Athlete Community Service Award, Canadian Interuniversity Sport (CIS), Feb 2012.

  • Terry Fox Humanitarian Award, Terry Fox Foundation, Sep 2010.

  • Major Entrance Scholarship, University of British Columbia, Sep 2010.